A Bigger Piece of the Pie
Why should your competitor’s customers buy from you instead?
If you can answer this question, you will be able to capture increases in market share – a bigger piece of the pie. And make no mistake, the pie isn’t getting any bigger. Economists predict a flat year, so if you want growth, it has to be a bigger piece of the pie.
To beat out competitors and win more business, you must be unique, special, different or better than the competition. Your products have to be faster, simpler, cheaper, and/or capable of doing more for less money.
Einstein said that Insanity is doing the same thing over and over again, and expecting different results. So, the big question really is, how are you suddenly going to be able to be better? Most companies find that to get better, they need new ideas, improved processes, greater proactivity, and stronger leadership. Can you see where this is leading? Better people!
Why would you expect your current team, doing the same things they have been doing, to get different results?
“A” players are stronger people who have better ideas, better execution capability, better connections (to more customers and resources), and a better methodology. They take more initiative, work harder, and work smarter. They help you grow.
Why are we so confident of this? In a down economy we are having a record year in executive search. 100% of our clients are keenly focused on market share, and know that they must have better people to be able to grab business away from their competitors. People who are happy, productive, and have their heads down focused on their jobs are readily open to considering a change. But, they are attracted only to the companies who are doing things differently, who want increased market share. They are attracted by the challenge of making a difference – making exciting new things happen.
Many employers hesitate to make staffing changes, thinking “the devil I know is better than the devil I don’t know – there might not be a better person out there than what I have now.” There are better people! Your environment and your goals may be just what someone is seeking for their next challenge, and your company may be more conducive to the fulfillment of their ability to create change.
To win this year will take a bold approach, not being satisfied with the status quo, and a willingness to grab that bigger piece of pie. You can start increasing your market share right now, by getting better people.