Back to News

Gr7 Communication

The majority of high level candidates we talk to these days communicate exclusively by cell phone. With all the advancements in modern technology, I am astonished that so many people rely exclusively on cell phones for communication. The connections can be so poor that it seems like we’ve gone back to tin cups and string.

Dan Neil has a great article in the LA Times Business Section today about cultural language innovations, and how even verbal communication is going away, with people texting each other instead of talking. Try Googling texting dictionary and see the amazing number of responses that can educate you on text shorthand.

UCLA Professor Emeritus Albert Mehrabian did a famous study of communication that revealed 55% of human communication is non-verbal (body language, facial expression), 38% is sound – (tone, inflection, pacing, volume, etc.), and only 7% of in-person communication is content. Extending this theory, when we text, we only send 7% of our communicative ability.

With people getting busier and busier, it is harder to meet people in person, and sometimes even to get people on the phone. I’m a little concerned that over the next generation we will lose some of our abilities to communicate effectively.

Dan Neil points out in his article that Gr8 is texting shorthand for Great, and if something is only pretty good, but not great, people will text “Gr7.” I love that! We are creating word formations that are specifically meant not to ever be spoken, but only texted! That’s so Gr1. In case you didn’t get that I am joking, I was only able to send you 7% of my communication!