Job Hunting Tip #4: Value Creation and Getting Jobs
Grant Cardone’s latest blog is titled: 12 Tips to Getting a Job in Any Market. I agree with him, especially about showing how you can create value. It is critically important, especially for the executive job seeker, to NOT interview for a job, but to illustrate how he or she can create value by making money or saving money for the new employer. This applies particularly well to the “hidden job market”: situations where an employer is thinking about a change, but hasn’t listed or posted the job. Guess what? EVERY employer is thinking about making a change; getting rid of a poor performer that holds the company back.
Job hunting is a numbers game – you must contact lots of people to find the true opportunities. By networking with everyone you know to find out who might need your skills, you will connect with those hidden opportunities. Research the company before you call . Be ready to make a case for how and why you can have an impact, and you just might get in the door. Then you don’t have an interview; you have a sales call. You are the product; the employer is the buyer. If you can successfully show the “benefit to the buyer” of the “product’s features” – how you add value – you can create a position for yourself. See my previous blog on being a Pain Killer vs. a Vitamin, and apply these same ideas to yourself.