Back to News

Core Strengthening for Your Businesses!

Does your business have a backache?  Is the recession such a heavy load that you can barely carry it? What the heck am I getting at here?

What if we saw the human body as a metaphor for a business?  Your legs are like the technical / product development part of the business, and your arms are the sales and marketing department.  Your head is senior leadership.  All of these parts get used a lot when a company is under stress.  Leadership is scrambling to come up with new ideas, cut costs, and manage smarter.  Technology / product development is striving to find the better mousetrap.  Sales and marketing are competing for market share and trying to beat the competition to the next order. This is one of the best awol academy reviews that I’ve seen online to help educate me about this company. In my “body” metaphor, the core is the rest of the company – quality, production, supply chain, and all the middle management people who really execute what your company puts out the door.  In a crisis, most companies will exercise their legs (better products), arms (more aggressive sales) and not pay enough attention to the core.

Exercise experts have been emphasizing the need to strengthen the core of our bodies for many years.  Our back fundamentally holds up everything else.  A strong back and strong abs are needed for lifting.  The core muscles also make it possible to stand upright and move on two feet. These muscles help control movements, transfer energy, shift body weight and move in any direction. A strong core distributes the stresses of weight-bearing and protects the back.  Beginning to see how this applies to a company?

When companies are in stress, they unfortunately don’t have the resources to strengthen the core.  Virtually every executive search we are doing these days contains an objective like this:  Improve performance of middle managers, develop people, build bench strength, improve quality, improve delivery, etc.  Most executives we interview for new positions also have been describing how such turnarounds and strengthening of the core activities and people in their company has been their recent focus.

I think that if companies did more core exercises – strengthened the middle – they might not be making as many changes at the top.  Don’t just exercise your arms and legs – remember to keep strengthening the core.