Recruiting Must Factor in Smart Phones
In an article today published on ere.net, Dr. John Sullivan and Master Burnett discuss Recruiting’s blunder of epic proportions, not connecting with mobile users. They provide the example of a guy named Joe, who checks all aspects of his life on his smart phone before getting out of bed, continues to do so on the subway, and throughout his day. Joe has blown off company ABC’s traditional recruitment efforts, including email and In-mail, because he doesn’t know ABC company, and he isn’t looking for a job! Then Joe’s friend Dave, who used to work for ABC, tweets him about the job, and on his way home he decides to take a look (still on the smart phone), but ABC’s career page isn’t optimized for mobile, and it doesn’t come up right. He tries the company main page, but, no career link there, so he gives up and goes back to catching up on FB updates.
Sullivan and Burnett go on to describe how corporate America is losing the war for talent with this simple blunder of not reaching the smart phone user. Only 8 of the Fortune 100 have Mobile career sites, and many others make their career pages hard to find. They also provide suggestions on how to fix it. If we want to recruit the passive job seeker, we have to get with it. More and more young people will be living their lives on smart phones, and we don’t want to miss them!